Larry Page lives by the gospel of 10x. Most companies would be happy to improve a product by 10 percent. Not the CEO and cofounder of Google. The way Page sees it, a 10 percent improvement means that you’re basically doing the same thing as everybody else. You probably won’t fail spectacularly, but you are…
The conference and meeting space is pivoting to virtual. But for consumer brands struck by cancellations of major events that were to serve as campaign platforms this quarter, the pivot calls for a slightly different formula.To help you reimagine your consumer programs as digital engagements, we’ve compiled a roundup of contactless “event” ideas to help…
Google Answers: Frequently Asked Questions Google Answers Home Google Answers: Frequently Asked Questions Google Answers: Frequently Asked Questions About Google Answers What is Google Answers? Do I need to create an account to use Google Answers? Do I need to log in to Google Answers every time I visit? What happens if I check…
An anti-government movement that advocates for a violent uprising targeting liberal political opponents and law enforcement has moved from the fringes of the internet into the mainstream and surged on social media in recent months, according to a group of researchers that tracks hate groups.The movement, which says it wants a second Civil War organized…
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If given a choice between a social media audience or an email audience, go to the email audience. While email audience numbers may often be lower, email audience statistics indicate that an email audience is still the best way to go. Email audiences are easier to reach, have a higher engagement rate, a higher rate…
Investing in a PPC platform like Google Ads can have a significant impact on your business.In fact, according to Google, the average advertiser on their platform makes two dollars for every dollar they spend. That means the majority of people on the platform are doubling their investment.It all sounds nice in theory, right?But what if you…
The United States is considering restricting Chinese social media platforms as a result of widespread data-mining and national security concerns.Secretary of State Mike Pompeo first addressed the issue Monday, revealing in an interview with Fox News host Laura Ingraham that members of the Trump administration are “looking at” banning prominent video-sharing application TikTok and other…
Other forms: Google Earth KML/KMZ, JPEG/PNG/SVG, Quantitative data, GPX/text, Profiles This form will automatically draw your GPS data (or KML/KMZ file, or plain text data in CSV or tab-delimited format) overlaid upon a variety of background maps and imagery, using either the Google Maps API or Leaflet, an open-source mapping library. Please note that creating a map with…
There are financial benefits to social media, and while they there is investment to create a social media presence it can cover by the cost savings resulting from it. As always, in order to maximize the ROI for social media expenditures you need to have a plan and some level of understanding of your social…