New York: Sundar Pichai, the CEO of Alphabet, says that the future success of tech behemoth Google is not guaranteed in a fast-changing world as it faces competition in all areas where it now operates.“Google operates in highly competitive and dynamic global markets, in which prices are free or falling, and products are constantly improving,” according…
DetailsTrump discusses executive order on social media companiesReuters US President Donald Trump on Thursday signed an executive order aimed at increasing the ability of the government to regulate social media platforms, The Hill reports.The brunt of Trump’s focus has been on Section 230 of the Communications Decency Act, a law that gives platforms legal immunity…
DetailsChapter 1Before we dive into specific techniques and aspects of how to learn SEO in 2020, let’s start with the basic stuff in the first chapter. Are you ready? Welcome to the ultimate SEO guide for beginners!Are you new to SEO? Do you wonder how it works and what matters most in 2020? You’re at…
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DetailsViewApart / Getty Images Social media can be a very useful tool for marketing to college students, especially Gen Z and millennials, as they are so active on social networks. Influencer marketing is one of the many effective ways a business can advertise to college students on social media. Many college students view influencers as…
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DetailsWhat are the Different Types of Search Engine Marketing (SEM)? Pay-Per-Click (PPC), Local and Organic SEOThere are three main types of search engine marketing (SEM) – all aimed at helping you earn greater visibility in search results.(1) Pay-Per-Click (PPC) or Sponsored Search Results;(2) Local SEO; and(3) Organic SEO.The main differences between the three are:(1) what…
DetailsEver ask yourself, “why do I need a website when I can just use social media to promote my business?” It’s a great question that we get asked more often than you’d imagine – “website vs social media“, which is best for you?Why would you want to build a website that has numerous costs (domains,…
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