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Social Media Marketing
Learn what goes into running a successful Instagram account with the help of this online course sale. Image: pexels
Written by Veronika Kero
2 months ago
Probably not, but you can learn to market yourself better with these online courses.
Rolling out the bans. Image: BOB AL-GREENE/MASHABLE
Written by Shannon Connellan
about 2 years ago
The social network has banned all foreign ads related to Ireland’s upcoming referendum.
Image: Pixabay
Written by Carlos Cadorniga
over 2 years ago
Stay in the know.
It’s at the lowest price ever.
Image: pexels
Written by Emily Heller
over 2 years ago
It’s at the lowest price ever.
(Don’t) quit your day job. Image: pexels
Written by Emily Heller
over 2 years ago
How to quit your day job.
Everyone’s on social media — stand out from the rest.
Image: pexels
Written by Leah Stodart
over 2 years ago
Take your social media game to the next level.
Conquer social media. Image: Pexels
Written by Carlos Cadorniga
over 2 years ago
Study the competition.
Social media marketing is an art form.
Image: Pexels
Written by Leah Stodart
almost 3 years ago
Learn how to build your audience.
Market like a pro. Image: pixabay
Written by Carlos Cadorniga
almost 3 years ago
Make the web work for you.
Image: Mashable composite Luke Leonard
Written by ClickZ
over 5 years ago
Twitter remains the place to go to measure consumer sentiment and zeitgeist in response to major events.
Image: Mashable composite. Getty Creative, johavel
Written by ClickZ
about 6 years ago
Content marketing is one of the biggest challenges and opportunities for both business and consumer brands today. As brands look to expand their reach online and engage audiences beyond ‘interruptive’ advertising, they’re increasingly looking to cult…
Image: Justin Sullivan/Getty Images
Written by Melissa Goldin
about 6 years ago
Almost all marketers use Facebook, but not all of them think it’s making a difference.
A journalist makes a video of the Instagram logo using the new video feature at Facebook headquarters in Menlo Park, Calif., Thursday, June 20, 2013. Image: Marcio Jose Sanchez/Associated Press
Written by Jason Abbruzzese
over 6 years ago
Instagram represents by far the best platform for marketers to interact with consumers, according to a recent study from Forrester Research.
Written by Samantha Murphy Kelly
over 6 years ago
If you’re a marketer, this is why your brands needs to dominate social media.
Image: Charles Rex Arbogast/Associated Press
Written by Kurt Wagner
over 6 years ago
The brands you follow on Instagram may be paying close attention to you — very close attention, in fact. Union Metrics, the social analytics company behind the Twitter analytics service TweetReach, added an Instagram analytics tool on Wednesday. A m…
Written by Armand Valdes
over 6 years ago
The video started off like any other high concept fashion video would: a beautiful woman in a scenic restaurant, a whispered narration reciting a poetic script, bacon raining down from the sky — wait a minute, bacon rain? Oscar Mayer announced this …
Written by Jason Abbruzzese
over 6 years ago
Derek Muller longs for the days when his Facebook page had only a few thousand likes. “The other day I was just Googling, ‘How do I delete these likes?'” he said to Mashable in an interview. “There’s no tool to do that.” Muller is the man behind Veri…
Written by Tech in Asia
almost 7 years ago
We receive dozens of emails from startups every week looking for coverage in Tech in Asia, and while some might be interesting, they don’t necessarily send anything newsworthy. Every media outlet worth its salt will be looking for a news peg –- an ev…
Written by ClickZ
almost 7 years ago
The emergence of social media and the steady decline of mass media are the two biggest marketing stories of the decade. Both print circulation and TV viewership have been falling consistently since the turn of the century; TV viewership, for instance…
Written by Zoe Fox
almost 7 years ago
Creating a killer social media campaign isn’t about the support of a great brand or having the right assets. It’s about striking the delicate balance of perfect timing, relevant messaging and the right audience. While everyone and his mother — and g…
Written by ClickZ
almost 7 years ago
Is your company on Instagram yet? If so, it joins the 123 Fortune 500s that have added Instagram to their marketing arsenal. Brands like Nike, Starbucks, Ralph Lauren, Whole Foods and more are all top players in the Instagram big brand space. TrackMa…
Written by Todd Wasserman
almost 7 years ago
Posting pictures on Facebook and interacting with fans may sound like fun, but that’s not always the case. When you’re running a business, it can be just one more job to do. It’s also a task with an uncertain return on the investment of your time and…
Written by Todd Wasserman
almost 7 years ago
In the vein of Condescending Corporate Brand Page, someone has created a fake Burlington Coat Factory Twitter account that provides trenchant satire about social media marketing. The @BurlCoatFactory account, which had around 5,000 followers at this …
Written by Lauren Indvik
almost 7 years ago
Talk to most small businesses about social media, and they want to know how to get more fans and followers. But what if you already have a large following? How do you turn those fans into customers? That’s the challenge Meg Faure, founder of The Baby…
Written by Adam Popescu
about 7 years ago
Social media can be one of the most challenging platforms for brands to measure return on investment. But it’s an area brands can’t afford to ignore.
Written by Lauren Indvik
about 7 years ago
Real-time marketing is all the rage these days, and Monday’s much-anticipated announcement of the birth of Prince William’s and Kate Middleton’s first child gave marketers plenty of leadway to craft “real-time” responses on Facebook, Twitter and Inst…
Written by Vignesh Ramachandran
about 7 years ago
In May, Mashable taught you how to make Social Media Day official in your city, and we’re continuing to see more cities join in on the global movement. Just across the San Francisco Bay and the madness of Silicon Valley, it was Social Media Day in Oa…
Written by Jonah Berger
about 7 years ago
No one can guarantee 10 million pageviews, but most of the time, the content people share isn’t random. Jonah Berger explains the science of virality.
Written by Scott Gerber
about 7 years ago
The devil’s in the details when it comes to developing a consistent social media strategy for your business. Little mistakes and simple omissions can handicap your efforts — and leave you looking like a online novice. We wanted to find out exactly w…
Written by Todd Wasserman
about 7 years ago
How deeply do you believe in social media as a marketing channel? Would you be discouraged if you gave it your all for a full month and didn’t get a single lead? Or would you surmise that social media marketing is long build, a marathon rather than a…
Written by BusinessNewsDaily
about 7 years ago
Businesses can no longer afford to have top leaders sit on the social media sidelines, a new study finds. More than three-quarters of executives worldwide believe it is a good idea for CEOs to participate in social media, the research from public rel…
Written by Todd Wasserman
about 7 years ago
The family-owned business is looking to grow its Facebook and Twitter followings, with the help of our Small Business Panel.
Written by Seth Fiegerman
about 7 years ago
Twitter just took another step towards helping brands generate revenues from the social network. The company announced a new feature on Wednesday called the Lead Generation card, which gives businesses a way to register users and their emails for pro…
Written by Todd Wasserman
about 7 years ago
Only 2 million people in this country own horses, so just by selling a horse-specific product you’ve screened out more than 99% of the population. Does it make sense then to go on a mass market medium like Facebook? Pamela Carr thinks so. Carr, who w…