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SEO Keyword Strategy for B2B Content Development
by Dileep Thekkethil
Your B2B SEO strategy must be geared toward reaching the right decision-makers. If your sole intention is simply to rank for a keyword, your B2B keyword strategy is already a lost cause. Here are some handy tips to get it right.more
![The Most Common SEO Mistakes on Websites [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/207014-infographic-lg.jpg)
Three Best-Practices to Align Web Development With SEO
by Cyrus Shepard
“Make friends with your Web designer” is smart advice for an SEO practitioner. This article covers a few best-practices that require effective collaboration between SEOs and their friends on the Web development team. Read on for more.more
![COVID-19 Impact on Business, and Digital Marketing Initiatives [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200604-infographic-lg.jpg)
![Search Trends During COVID-19 and the Exit Phase [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200521-infographic-lg.jpg)
Five Google Ads Tips to Help You Become a Better PPC Marketer
by Tyler Tafelsky
Google Ads (the erstwhile AdWords) has become far more intuitive and easy to use than in years past. But despite a simplified interface, greater data transparency, and more features, it still has its share of nuances and complexities. These 5 tips will help you become a better PPC advertiser.more
What Your Customers’ Searches Can Tell You. Are You Paying Attention?
by Nicolas Dessaigne
Search is often the first, and sometimes only, channel that customers can use to tell you what they want from you. It can also be an opportunity to build credibility, engagement, and loyalty. As you “listen” to customers’ searches, you’ll want to ask (and answer) these six questions.more
Top 4 Impactful SEO Trends Today
by Sarah Bird
You’re not alone in thinking industry trends move at the speed of light. Which is why you need to be keenly aware of industry trends—while remaining agile to deal with the unexpected. So what’s truly affecting the SEO industry today? Experts from Moz answer that question.more
Why You Shouldn’t Try to Control Anchor Text When Link-Building
by Daniel Tynski
Link-building is often an uncertain practice: You don’t know for sure that you’ll get any backlinks; if you do, you can’t guarantee they’ll be on the sites you want, with do-follow status, and the anchor text you prefer. Luckily, you can now stop worrying about that last item.more
Three Off-Site Tactics That Seriously Boost SEO Traffic
by Jordan Arnold
Along with keyword research and website optimization, strengthening your backlink profile through off-site SEO is a critical way to boost your organic search rankings and traffic. The challenge? It’s really hard… What’s a marketer to do? Execute the following three highly effective stratagems.more
![SEO vs. PPC: Which Search Marketing Strategy Should You Choose? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191105-infographic-lg.jpg)
Four Ways to Prepare for Voice Commerce
by William Ammerman
You’ve built your marketing career by creating compelling campaigns that capture calls, clicks, likes, shares, and sales. You’ve mastered the art and science of SEO. But are you ready to market to the next generation of consumers? Are you ready for voice commerce?more