What’s your social media ROI?In other words, is all the time you spend…Tweeting Posting Commenting Pinning … making you money? Or just making you “popular”?And if you do generate sales from social media, how much is it costing you?As John Wooden, one of the most successful coaches of all time said…“Don’t confuse activity with achievement.”Mark…
Yoast is a very popular plugin being used by many blogger’s to improve their seo. Some user’s are phasing a general issue with their yoast plugin, that when they try to write or edit a post. Their Yoast seo analysis is not working and their yoast readability analysis is not working as well. This This issue generally…
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As many school districts across the nation close to prevent the spread of COVID-19, social media groups and comments sections are becoming ground zero for intense arguments over whether such measures are warranted. “Classic overreaction,” wrote one Facebook user, remarking on a March 4 decision by Washington State’s Northshore School District to close their facilities…
If you do not utilise social media to direct leads to your sales team, you are like an ice cream van selling ice cream outside a school on the weekend. Social media is where a great number of leads are and you are concentrating on where you found leads some time back. Social media lead…
Google Ads | Firebase Firebase Docs Guides Key capabilitiesHow does it work?When you link your Ads account to a Firebase project, you can create mobile app marketing lists based on Analytics audiences. By default, these audiences include the following:Purchasers: Users who have purchased an app or made an in-app purchase. All users: Users who have…
Online Consumer BehaviorWeb advertisers study online behavior and use the results to increase the effectiveness of their campaigns.Learning ObjectivesExplain the relationship between behavioral targeting and online consumer behavior, and how behavioral marketing influences online advertisingKey TakeawaysKey PointsThe web has become the new ‘zero moment of truth‘, or ZMOT (Google, 2012) for consumers today. Marketers need…
Search engine marketing (SEM) is the practice of marketing through search engines such as Google, Yahoo, or Bing. Search engine marketing can be split into three categories: Search Engine Optimization (SEO), pay-per-click advertising, and pay-for-inclusion.SEM is important for businesses with a website, as a way to get traffic to a website, and therefore increase customers.…
As you now know, Google looks at the number of backlinks and the quality of these links to determine the importance of a website. Consequently, SEO experts put a lot of effort into getting more backlinks for their customers. But there are good and bad ways of accomplishing this.Building quality backlinks takes a lot of…
By Paula Reid, Kathryn Watson, Melissa Quinn May 29, 2020 / 10:44 AM / CBS News Executive order targets tech companies Washington — President Trump on Thursday signed an executive order taking aim at the legal shield that protects social media companies from liability for content posted by users on their platforms, ramping up his…