ROI. You’ve probably heard this particular acronym hundreds or even thousands of times. It’s one of the most important calculations in the business world.It’s not just for Fortune 500 companies, either. Professionals in the Knowledge Commerce market need to know how to calculate ROI. They also must understand what it means and why it matters.If…
Executive SummaryGlobal internet users spend more than two hours each day browsing social media — a double-edged sword for companies who have the opportunity to reach more consumers, but also have more people to engage with and respond to. To develop your social media strategy, the authors recommend you ask yourself the following questions: 1)…
WordPress is an open-source website creation platform that is written in PHP and uses a MySQL database. In non-geek speak, it’s probably the easiest and most powerful blogging and website content management system (or CMS) in existence today.WordPress is an excellent website platform for a variety of websites. From blogging to e-commerce to business and…
The average salary for a Digital Marketing Specialist is $50,020.10%$36kMEDIAN$50k90%$68kSalary$36k – $68k$497 – $8kProfit Sharing$301 – $5kCommission$302 – $25kTotal Pay$35k – $68kFind your market worth – how it works:Tell us about your job and pay factors like skills and educationFind your market worth with a report tailored to youNegotiate your pay with confidenceJob Satisfaction for Digital…
Now that we talked about price, let’s take a look at the kind of return you can expect to see from a digital marketing campaign.The truth is, most marketers don’t know how to measure their marketing ROI.According to Marketing Profs, 82% of marketing executives say that they expect campaigns to be measured. And yet only 18% can…
In business, Key Performance Indicators (KPIs) help you see the big picture and evaluate your strategies to better adjust them. There are many different KPI examples that you can use to track and evaluate a company’s success. Measuring digital marketing KPIs is one of the crucial functions of a marketing department. Why?Because digital marketing, more than any other…
ROI Calculator (Click Here or Scroll Down) The formula for return on investment, sometimes referred to as ROI or rate of return, measures the percentage return on a particular investment. ROI is used to measure profitability for a given amount of time.The return on investment formula is mechanically similar to other rate of change formulas,…
Targeting is key to the success of a paid social media campaign, but many are unaware of what sort of targeting criteria is available.Here are five of the most popular targeting options:RetargetingRetargeting is something I’m sure most of you are familiar with from the audience side of things. You look at a product on a…
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Last Updated On: May 18th, 2020About 68% of Americans use Facebook and 73% use YouTube according to the Pew Research Center. Over time, social media has evolved into a great tool for marketing. Just like other forms of marketing, the social media landscape is changing at a quick pace. This makes it important for you…