Digital Marketing 101: What is SEO, SEM, and SMM?

The Difference Between the Most-Used Digital Marketing AcronymsThe world of digital marketing is as complex as it is exciting. Young entrepreneurs get into the digital marketing business as freelancers, writers, and web designers. Small businesses use lean digital marketing strategies to grow their presence online and gain new customers. SMBs become massively successful corporations by…

Is there a ROI for Social Media?

Spiros TsaltasWe all witness constantly this ‘craze’, mesmorization and obsession with Social Media. Every year, more and more billions of dollars are spent worldwide on amazingly elaborate efforts to establish and maintain a social media presence; and this number of billions of dollars is going to increase every year, especially with live-streamed videos in Social…