Yes& is the marketing agency that brings commercial, association, and government clients the unlimited power of &.We started with a simple challenge: What if we banned “but”? It’s a nasty little word. Three letters that block a lot of great ideas. What if we started with “yes,” accepting what we’re given in all its imperfection?…
Social media has come a long way since Six Degrees, the first social platform.Before 2005, Facebook and LinkedIn were all the rage.Later, Twitter, Snapchat, Myspace, Instagram, YouTube, Pinterest, Google Plus and many others cropped up to meet the rising need of people to link with each other.Later on, businesses realized that social networks are also…
How to Build a Native Ad Strategy for a Fashion Brand from ScratchWant to stand out from the crowd and go beyond Facebook ads? Or maybe you are just about to start with online advertising and looking for the most cost-effective approach? Whatever your motivation is, native advertising is the answer. Your ads will fit…
Sep 26 5 Clever Social Media Campaigns Targeting MenPosted in Social Media Examples by Our social media agency strives to stay on top of all things social media marketing, and in recent research, we came across an infographic on sexes in social media, statings that 56 percent of social media users are women. Facebook is…
“So what, exactly, do you do?”If you work for a marketing agency, you hear this question all the time. Blame Don Draper and AMC, but there’s something about the advertising industry that intrigues people. It’s smart. Sleek. Sexy (sometimes). And it’s filled with charming, somewhat zany professionals who know how to market ice to an…
While many people continue to migrate from Facebook to Instagram, others haven’t ditched Facebook yet. And several folks continue to use Facebook and Instagram. If you too are also among those, I’m sure the thought of cross-posting from Facebook to Instagram must have crossed your mind at least once. Cross-posting is useful when you want…
Main»Did You Know»Internet»By Vangie Beal Related TermsThe phrases SEO (search engine optimization) and SEM (search engine marketing) are similar and sometimes used interchangeably, but SEO and SEM are different services.Most small businesses owners and marketers know a little something about SEO (search engine optimization) and the different tactics to help your website rank well in…
As the Democratic candidates for president spent 2019 battling each other in early voting states, Donald Trump’s re-election campaign built a sophisticated social media machine to communicate with conservative voters, grow its email list and fine-tune its messaging.Over the course of 2019, the Trump campaign spent nearly $20m on more than 218,000 different Facebook ads,…
Search Engine Marketing, more commonly referred to as SEM, is one of the most important marketing channels to generate web traffic. It compliments SEO and content marketing and gets your brand at the top of Google, Bing and all the other search engine players world wide… if you play your SEM cards right.SEM was once…
Since the 1950s, when the practice of market segmentation began, it has been the cornerstone of any marketing strategy.Accurately define your market segments and then the follow on activities of targeting and positioning are much more effective.With the advent of social media marketing, many are asking whether social networks, and their ability to engage with…