Joost de Valk

Products I work onAs chief product at Yoast, I spend most of my time looking at how we can improve our products. Some of the products I work on:Yoast SEOYoast SEO is the most used SEO plugin for WordPress. With automatic XML sitemaps, the most sophisticated Schema API and lots and lots of technical SEO…

Do you need an SEO?

Beginning usersCheck out our SEO Starter GuideIf you’re in a hurry, here’s the one-page version.How to hire an SEOWhat is an SEO?SEO is an acronym for “search engine optimization” or “search engine optimizer.” Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also…

How To Build Backlinks To Your Website

Backlinks are not just nice to have. They’re essential to generating real search engine optimization (SEO) value. Not only do they drive more traffic to your site, but they also increase your overall page authority and trustworthiness. Search engines reward websites that earn links from high authority resources. In fact, Google’s search quality senior strategist, Andrey Lipattsev, said that links…