The R Optimization Infrastructure (ROI) package provides an extensible infrastructure to model linear, quadratic, conic and general nonlinear optimization problems in a consistent way.library(ROI)Furthermore, the infrastructure administers many different solvers, reformulations, problem collections and functions to read and write optimization problems in various formats.ROI provides the modeling capabilities and manages the plugins, the plugins add…
(Photo | Courtesy of Savy Agency)Few things in the SEO space are stagnant. It seems as if once one system is established, another takes its place. Before, it was Google AdWords shaking up the industry. Now, it’s Google Guaranteed ads.So, what gives? Is this new system going to disrupt your Google advertising? And what does it…
When you book an eligible Local Services provider on Google, you’re protected by the Google Guarantee. If you’re not satisfied with the quality of service, Google covers claims up to the cost of the initial service, with a lifetime cap for coverage of $2,000. Source
Big news on the local seo front has been made official by Google. After testing paid subscription services for Google My Business back in April 2019, Google is making the rollout available to all.As a business owner you can now join the Google Guaranteed certification for a monthly fee, outside of Google Local Services Ads. Your business…
Using Google Ads (formerly known as Google Adwords) might be the most profitable decision you make for your business.This is not an exaggeration. Google owns nearly 75% of search engine market share. People turn to the platform to search 3.5 billion times a day for all their search needs. That means every second there are…
IntroductionIf information is the superhighway then, the king of the road is the search engine. The short time in which the internet has become immensely accessible, search engines have become a useful tool. In fact, in the lives of the people, the idea of referring to a reference book or making phone calls to gather…
You’ll need a WordPress.com login.Get one here.Features A control panel for all your WordPress sites Focus on your content Write and design with no other browser tabs to distract you. Switch easily between managing your WordPress sites and your favorite desktop apps.Speed is a feature The desktop app builds upon the already fast WordPress.com by…
Google is starting to offer Google Guaranteed certification for a monthly fee, outside of Local Services Ads. It’s positioned as an “upgraded profile” that will include a badge appearing on the profile and which may also appear in the Local Pack. We’ve asked Google a number of questions about the new program and will update…
Return on Marketing Investment (ROI) = (Sales Growth – Marketing Cost) x 100 / Marketing InvestmentReturn on Marketing Investment DefinitionThe Return on Marketing Investment KPI measures how much revenue a marketing campaign is generating compared to the cost of running that campaign. Effective marketers are driven to connect their time, energy and advertising spend with…
You’re an entrepreneur and have put time, money, and effort into your business. You want a good return on investment for all your work. Who wouldn’t? But knowing your ROI isn’t as straightforward as you might think.The reason isn’t some inherent difficulty with the basic ROI formula. It’s a straightforward calculation. But even when you’re…