Digital marketing trends in China move so fast now, it’s been hard for Western brands to keep up.Livestreaming is here to stay and will only gain in quality and quantity.Chinese companies have innovative new ways to engage with consumers that Western brands should pick up on — fast.Every year, retail executives try to respond to…
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When it comes to calculating the performance of the investments made, there are a very few metrics that are used more than the Internal Rate of Return (IRR) and Return on Investment (ROI).IRR is a metric that doesn’t have any real formula. It means that no predetermined formula can be used to find out IRR.…
“Backlink” is a term that refers to links that point to a website or webpage from another website. This type of link also might be called an inlink or incoming link. Backlinks on other sites can increase a website’s traffic. They also are tools used in search engine optimization (SEO), because the number and quality…
Tweet, Like, Connect… don’t worry, we know what it all means.We’re a social media marketing agencySocial media sites and blogs reach 8 out of 10 of all U.S. Internet users. And, 71% of Internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter…
What’s one of the best ways to prove to your customers that your business is trustworthy and one of the best in your industry? Taking the extra step to make your local business guaranteed by credible agencies like Google proves to potential customers that you know the information and your business has the experience they…
Social media has become a large part of marketing. Social media is a tool that is often used to reach and engage various audiences. Organizations today have a need to learn how to modify their communications plans to include social media and ways to better engage with the diverse audiences that now exists. This list…