Search engine marketing is a form of Internet marketing that promotes your business by increasing your website’s visibility in search engine results pages and enhances your ranking among other sites competing for top positions with the same search terms. Source
In this next installment of our ongoing series on Local SEO, we take a closer look at the Google 3 Pack, its importance to local businesses, and how you can get your (or your client’s) business listed in the 3 pack.Note: In my previous article, I gave a brief overview of the 3 pack, along…
When I was putting together the new agency guide to pricing digital marketing, I made a conscious effort to call it exactly that – a pricing not a costing guide.I grew up in agencies that talked about ‘cost proposals’, ‘costing projects’, ‘cost to client’ and spreadsheets that had cost against each deliverable rather than ‘price’.…
Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.One of our most popular articles of all time is a post entitled SEO Basics: 8 Essentials…
As a company, you want to be able to be the first website that comes up in Google’s search engine. Ideally, you’re aiming to be on Google’s first page. The first page results contain the pages with the most traffic and which hold the highest readership click rate, which makes it so significant in terms…
What Is the Yoast SEO Plugin?Yoast SEO is a popular WordPress plugin designed to help webmasters optimize their WordPress websites for search engines.Key FeaturesPost and Page OptimizationThis is the bread and butter of the Yoast plugin.Yoast makes it easy to write title and description tags inside of WordPress pages and posts:You can also see a…
The Difference Between the Most-Used Digital Marketing AcronymsThe world of digital marketing is as complex as it is exciting. Young entrepreneurs get into the digital marketing business as freelancers, writers, and web designers. Small businesses use lean digital marketing strategies to grow their presence online and gain new customers. SMBs become massively successful corporations by…
Bing is the sleeping giant of the SEO world.By the end of 2018, Bing had 8.36% of thesearch engine market share!And it doesn’t look like it’s stopping any time soon.The platform has been growing and continues to grow all around the world-(I call this moment the “Bing Bang”. It never caught on. But I’m still…
We have a new release for you: Yoast SEO 14.6. This release has some pretty cool enhancements, plus new additions for Yoast SEO Premium users. We’re continuing our run of languages that get word form support with two new ones: Indonesian and Portuguese. Find what’s new in Yoast SEO 14.6!Word form recognition in Yoast SEO…