Now, more than ever, Digital Marketing is the most important part of the marketing mix and essential to an organization’s revenue generating potential. Demand for expertise in Digital Marketing is high, as there is a gap in qualified professionals. With the available software platforms, channels, and analytics tools, the opportunities are endless. Ranked #1 –…
Your Google Ads keywords (formerly known as AdWords keywords) are the foundation of your Google PPC campaigns. All the optimization in the world won’t get you anywhere if you don’t start with the right keywords.You can greatly improve your PPC marketing results with a two-pronged approach to Google ads keywords: Better AdWords keyword research Better keyword…
Editor’s Note: Jane Hurst is a business writer and regular OMI contributor. Today, she joins us to discuss how you can start a career in digital marketing by following 10 actionable steps. As more and more companies turn to the Internet to generate sales, the need for experts in digital marketing has never been greater. It’s a fast-paced,…
Search engine marketing is an advertising methodology that is used by search engines like Google, Bing , and other platforms to showcase the products.Search Engine Marketing includes different marketing models that include PPC, VCPM, CPA, CPM, and others. Further it require keywords and parameters to showcase the ad to the right viewers online.Paid search engine…
Free Domain PolicyIf your hosting plan comes with a free domain through Bluehost and you cancel within the first year, please note there is a non-refundable domain fee based on the regular cost of the domain, which can be found in your control panel, plus any applicable fees, for the domain name. The fee not…
Keep sign-in simple During sign-in, you can choose not to use 2-Step Verification again on that particular computer. From then on, that computer will only ask for your password when you sign in. You’ll still be covered, because when you or anyone else tries to sign in to your account from another computer, 2-Step Verification…
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Digital Marketing has skyrocketed in the recent past and no one can deny the importance of Digital Marketing Agencies that they hold today!Undoubtedly, your business can benefit from the services offered by a Digital Marketing Company, due to their expertise in the field. Some of the common benefits include brand recognition, attracting potential customers, and…
Google is in the process of shifting their relationship with home service businesses that advertise through them. Here’s a breakdown of the current requirements and the implications of being a “Google Guaranteed” business.If you’re a business that enters people’s homes or deals with other types of secured property, Google wants to know you are trustworthy,…
Ok – so they don’t call it Google Guarantee because the leads are guaranteed…but they could! If you haven’t heard about Google’s Local Services platform than you are truly missing out.Keep reading to find out what it’s all about.If you’re in any of the home services industries such as HVAC, plumbing, electrical, or general contracting,…