Social Media ROI: 14 Formulas to Measure Social Media Benefits
Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more!My earlier post, “Social Media ROI: How to Define a Strategic Plan“, provided step-by-step instructions for mapping out a high-level social media strategy that aligns…