We all know how vital it is to have a presence on social media, both for businesses and for people wishing to be recognized as influencers. But it can be challenging to keep an active social presence without it taking over a sizeable percentage of your time and attention.Customers expect the firms they deal with…
ByFull BioSusan Ward wrote about small businesses for The Balance Small Business for 18 years. She has run an IT consulting firm and designed and presented courses on how to promote small businesses.Susan WardUpdated July 31, 2020 Search engine optimization (SEO) is the art and science of making web pages attractive to search engines. The…
If you’re considering spending any amount of money on ads to reach your target audience, then you’d better spend it in the right place. That is, somewhere with over 246 million unique visitors, 3.5 billion daily interactions, and an estimated 700% return on investment.Somewhere like… Google Ads.Google Ads was launched just two years after what…
A common calculation in the business world is return on investment, or ROI. Finding the ROI of your social media marketing, however, can be difficult. The normal factors may not be as obvious as in other ROI calculations.Your social media campaign does have a quantifiable ROI from the total revenue directly generated by your campaign.…
When you’re conducting an SEO audit, there are a lot of metrics and factors to look at — redirects, broken links, meta issues, image tags, and much more. All of these things are important to fix to keep your website healthy and capable of ranking in the search engines. However, when you’re focusing on local…
If you’ve ever wondered, “what is SEM?” you are not alone. There are a lot of terms in digital marketing that sound the same or have similar definitions. In this post, we aim to clear up the confusion.We’ll do a dive deep into the meaning of search engine marketing (SEM) and the best practices you…
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Improving the loading speed of your website can have a dramatic effect on the success of your site. Faster loading times improve user experience, SEO rankings, conversion rates, time on site, lower bounce rates, and increase engagement.You can check the speed of your site using Website Speed Test Tools. These tools analyze items such as…
Google’s overwhelming share of the search engine marketplace, along with the share that Bing and Yahoo! have, represents the majority of the web searches that any internet marketer need to be concerned with. Today, there are two ways that you can drive traffic to your website by using the search engines – natural or organic…
According to data from Statista, as of August 2019, “30 percent of U.S. internet users between the ages of 18 to 34 years reported they had purchased something via social media.”For online retailers, this information is vital as millennials, the age range examined by Statista, are an extremely important segment of the population to focus…