Do you realize the impact social media can have on your business? You might never know the magnitude until you start your social media marketing campaign. The effect it can have on your business goes beyond sales. With the right marketing strategy, you can grow your business and achieve your targeted goal in a short…
You probably have used Google Maps before. Almost everyone who owns an Android or iOS device would have used the app. If you’re a regular Google Maps user, you probably are familiar with local SEO or Google local search. However, you may not understand what these terms mean and are also not entirely sure about Google…
The difference between SEO and SEM is simply that Search Engine Optimization is part of Search Engine Marketing or Search Marketing as it is widely known. Both processes aim in increasing visibility in search engines.SEO is about optimizing your website to get higher rankings in the organic search results while SEM goes beyond SEO. It…
This entry is part 13 of 14 in the series Beginner’s Guide to Instagram MarketingNowadays, social media presence is expected from every business. The vast majority of businesses use digital platforms to make their brand be seen and heard, as well as connect with their target audience… But if only things were this simple.Unfortunately, not…
Think that speeding up your website isn’t important?Think again.A one-second delay in page load time yields:11% fewer page views16% decrease in customer satisfaction7% loss in conversionsA few extra seconds could have a huge impact on your ability to engage visitors and make sales.This means that having a fast site is essential — not just for ranking…
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In a world of seven billion people, figuring out how to reach your target audience can be daunting. You could have an incredible product or provide flawless service, but that won’t matter if you can’t pitch it to the right people.This article is going to show you how to find out who your customers are,…
What Is Search Engine Optimization?Search Engine Optimization (SEO) is the practice of continuously optimizing a website for higher rankings in the organic search results, with a focus on popular search engines like Google.That said: SEO isn’t just about optimizing your website.In fact, SEO can and should involve other disciplines within digital marketing, including: Content marketing…
Chatbots for smart entrepreneurs ready to be awesomeI’m Ready – Let’s Talk!A chatbot is a computer program designed to meet, support and engage with your customers online.Experience the endless possibilities and benefits of chatbots. Here are just some of the ways how a chatbot can help your business grow exponentially.Customers want results and answers, NOW.…
Social media technologies are continuously transforming the ways consumers interact with each other and firms. These changes constitute a fundamental shift in the marketplace–consumers have greater opportunities to voice their opinions and connect with their peers as well as increased influence over marketers and brands. In this course, part of the Digital Product Management MicroMasters…