Perhaps one of the most exciting prospects about entering a field like web development is the ability to simply get into it right away. Unlike many professions that require months or even years of training, with web development you can easily get started today if you feel the fire of learning and discovery smoldering under…
Search engine marketing is a form of Internet marketing that promotes your business by increasing your website’s visibility in search engine results pages and enhances your ranking among other sites competing for top positions with the same search terms. Source
Our Evaluation CriteriaTaking into consideration the core meaning and the idea of an ideal SMM company, analyzing hundreds of online materials and sites, and going through a large number of user reviews and ratings, we’ve defined the most crucial factors that play a role in determining whether an agency is worth hiring or not. You’re…
In this next installment of our ongoing series on Local SEO, we take a closer look at the Google 3 Pack, its importance to local businesses, and how you can get your (or your client’s) business listed in the 3 pack.Note: In my previous article, I gave a brief overview of the 3 pack, along…
When I was putting together the new agency guide to pricing digital marketing, I made a conscious effort to call it exactly that – a pricing not a costing guide.I grew up in agencies that talked about ‘cost proposals’, ‘costing projects’, ‘cost to client’ and spreadsheets that had cost against each deliverable rather than ‘price’.…
The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. If you’re struggling with how to use social media in your prospect outreach because your audience seems unreachable, keep reading. Here’s a look at a powerful story of…
Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.One of our most popular articles of all time is a post entitled SEO Basics: 8 Essentials…
As a company, you want to be able to be the first website that comes up in Google’s search engine. Ideally, you’re aiming to be on Google’s first page. The first page results contain the pages with the most traffic and which hold the highest readership click rate, which makes it so significant in terms…
Take a look at what we believe are the key social media marketing trends for 2020 that marketers need to be aware of in order to ensure their marketing strategy is up-to-date and as effective as possible.Social media has now become synonymous with digital marketing, going hand-in-hand with most – if not all – digital…
What Is the Yoast SEO Plugin?Yoast SEO is a popular WordPress plugin designed to help webmasters optimize their WordPress websites for search engines.Key FeaturesPost and Page OptimizationThis is the bread and butter of the Yoast plugin.Yoast makes it easy to write title and description tags inside of WordPress pages and posts:You can also see a…