ByAlison Doyle is the job search expert for The Balance Careers, and one of the industry’s most highly-regarded job search and career experts.Alison DoyleUpdated December 12, 2019 Advertising is a type of marketing communication used to promote or sell something – like goods, services, or ideas. Because there are so many steps to creating an…
Although people tend to think of social media in terms of Facebook, Instagram, and Twitter, the reality of the social media landscape is much more diverse. Other platforms such as YouTube, Pinterest, and, to a lesser extent, LinkedIn and Reddit are still popular but not among every generation.As a whole, younger generations such as Generation…
All the same Lynda.com content you know and love Plus, personalized course recommendations tailored just for you All the same access to your Lynda learning history and certificationsTry LinkedIn Learning for freeQuestions? Visit our help center. Lynda.com is now LinkedIn Learning Library Web Development Watch our tutorials and learn how to make a website using…
What’s the difference between Google AdWords and Google Ads? Essentially, Google Ads is just a rebrand of Google AdWords, but a few things have changed. Why? The goal of Google Ads is to make it easier to advertise on partner pages for every level of business; from small brick and mortar stores, all the way…
Social media.It slowly crept into our lives, little by little. Until it was the focal point of our lives.Today, 7 in 10 Americans use social media, compared with only 5% in 2005.Businesses took notice, and social media has since revolutionized the way we do marketing.The benefits are endless with a well-executed social media strategy.A few…
Yoast SEO: the #1 WordPress SEO pluginSince 2008, Yoast SEO has helped millions of websites worldwide to rank higher in search engines. This WordPress SEO plugin helps you with your search engine optimisation. Are you not entirely convinced? Yoast SEO is the favourite WordPress SEO plugin of millions of users worldwide!As Yoast’s mission is SEO…
Why do I have to complete a CAPTCHA?Completing the CAPTCHA proves you are a human and gives you temporary access to the web property.What can I do to prevent this in the future?If you are on a personal connection, like at home, you can run an anti-virus scan on your device to make sure it…
Before launching into your social media marketing plan for your ecommerce business, you need to first get an overview of the distribution of social media usage. Given the growing penetration and usage of social media these days, the platforms where you can find most of your target audience would be a good place to start…
In order for your website to make sales or capture leads, it first needs to earn traffic. But what if you barely have time to add new content to your site, let alone study the ancient art of search engine optimization? It sounds like you need the Yoast SEO plugin. Here’s all you need to…
ByRandy Duermyer is a former writer for The Balance Small Business and a home-based business owner with experience in digital marketing.Randy DuermyerUpdated November 16, 2019 SEM is an acronym for search engine marketing, which involves tasks that help search engines such as Google, Yahoo!, and Bing find and rank a website. In other words, it’s the…