Return on Marketing Investment (ROI) = (Sales Growth – Marketing Cost) x 100 / Marketing InvestmentReturn on Marketing Investment DefinitionThe Return on Marketing Investment KPI measures how much revenue a marketing campaign is generating compared to the cost of running that campaign. Effective marketers are driven to connect their time, energy and advertising spend with…
DetailsSometimes, I feel like we’re all at the whim of the latest social media trends. Whether you’re a marketer using social to distribute your content and engage with audiences or a consumer trying to catch up with friends, family, and current events, social media is part of the conversation.Love it or hate it, social media is integral to…
DetailsWhenever the topic of SEO comes up, it’s safe to assume we’re talking about Google.“Googling” has essentially become a synonym for web searching—not “yahooing,” “baiduing,” or “binging.”Bing may be less popular than Google, but Bing SEO shouldn’t be ignored.What We’ll Cover:Contrary to popular belief, Google is not the only medium worth investing into.In many larger…
DetailsYou’re an entrepreneur and have put time, money, and effort into your business. You want a good return on investment for all your work. Who wouldn’t? But knowing your ROI isn’t as straightforward as you might think.The reason isn’t some inherent difficulty with the basic ROI formula. It’s a straightforward calculation. But even when you’re…
DetailsBusinessMarketingSocial Media MarketingEditing Your Facebook Business PageYou can edit your Facebook business Page in many ways. Here, you see where you can add applications (apps), change the information people see about your Page, change your Profile image, and do many other things.Click the Edit Page button at the top of your Admin panel.You can click…
DetailsDo you want to properly install and setup Yoast SEO plugin in WordPress? Yoast SEO is the best WordPress SEO plugin on the market and offers the most comprehensive set of tools to optimize your website. However, many beginners are not familiar with SEO lingo and find it difficult to decide which plugin options they…
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DetailsAll the top LGBTQ+ social networks on the web (not to be confused with the best gay blogs, which have less interaction), including niche social communities (like bears, twinks, and cubs) as well as LGBTQ+ networks organized by language, nationality, or special interest. This list of LGBTQ+ online communities and social networks includes domains relating…
DetailsBusinesses everywhere are moving more quickly than ever before. Our creative platform allows your brand to evolve fast and tap into new digital strategies. Website builders Web page design Logo & brand identity pack Product packaging Product label Illustration or graphics Book cover T-shirt Show more Our tried-and-true creative process makes design magic. With our…
DetailsGetty Here’s a little bit of history for you:Search engines date back to 1990 when Archie provided internet users an index of downloadable directory listings Yahoo was invented in January 1994, becoming the world’s first commercial search engine Google launched in September 1998, becoming synonymous with search in popular culture Conventional wisdom says that search…
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