Main»TERM»A»By Vangie Beal Related TermsAdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.Businesses that use AdWords…
DetailsI’ve wanted to write this story for some time. There is an absolute gold-rush available right now to the local social media manager if she wants to go and get it! This will take hard work and will be a grind, but the following guide (if you work it hard) should get you into a groove…
DetailsA website is your business asset or a platform from where you can sell your products or services. The website’s success depends on several factors. It is not just enough to have a uniquely designed website, its value increases with –Plenty of trafficHigh ranking on search enginesConversion of traffic or leads to customersRevisitsIf your website…
DetailsKnowledge is power! As a Digital Marketer, you need to add as many reading materials into your collection as possible and you can go through them whenever you have some leisure time. There are plenty of free digital marketing PDF books to download available on the Internet. Here is the list of some of the…
DetailsIt is commonly suggested that to increase your brand presence, you need to be active on all forms of social media. While that may be true, unless your company has a dedicated social media coordinator, finding the time to maintain every platform out there can be extremely time consuming.If your company is just starting out…
DetailsBy Amine Rahal, Entrepreneur & Writer. Amine is the CEO of IronMonk, a digital marketing agency specializing in SEO, and CMO at Regal Assets, an IRA company. Getty Search engine optimization (SEO) isn’t a one-horse race. As many CEOs and business owners know all too well, it’s possible to rank for Google but not for…
DetailsZacks Earnings ESP (Expected Surprise Prediction) looks to find earnings surprises by focusing on the most recent analyst revisions. This is done because, generally speaking, if an analyst reevaluates their earnings estimate right before an earnings release, it means that they have fresh information which could potentially be more accurate than what analysts thought about…
DetailsSocial media marketing is the concept of using websites and social media platforms to promote or market a brand or its products. However, a common mistake that marketers should avoid at all cost when starting their marketing campaigns is to try to appeal to everyone on social media.Trying to appeal to everyone will cost your…
DetailsI have had the pleasure of working with Daniel on a number of projects and would highly recommend him to anyone looking for a reliable SEO partner. He is extremely knowledgeable on all things SEO, professional personable and dependable. He has a genuine enthusiasm for SEO & digital marketing and takes an active interest in…
DetailsSite Exposure Matrices (SEM) Now Available OnlineSEM TrainingIn this training you will learn the background history of the SEM; identify best practices for exploring claimant data; take a deep look at search categories; and view a video demonstration of a SEM search.You will also see important tips to remember when using SEM for exposure development,…
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