Search engine optimization (SEO), according to our definition, is:The process of optimizing a website – as well as all the content on that website – so it will appear in prominent positions in the organic results of search engines. SEO requires an understanding of how search engines work, what people search for, and why and how…
ByRosemary CarlsonUpdated November 15, 2019 The return on investment ratio (ROI), also known as the return on assets ratio, is a profitability measure that evaluates the performance or potential return from a business or investment. The ROI formula looks at the benefit received from an investment, or its gain, divided by the investment’s original cost.…
We know that a successful social media strategy requires delivering high-quality and engaging content to users.But can social media actually be used to help you improve the content you’re creating and offer even more value to your audience?Absolutely.It’s so important that content and social media feed off one another and work together in this nature.This…
Local SEO is a specialized kind search engine optimization – it allows you to be found by prospects who are most likely to walk in your front door; people who are searching for you specifically and people who are searching for what you do and sell nearby them.Think about it; there are thousands of potential…
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Do you have multiple business pages and ad accounts on Facebook?Looking for a secure way to share access to them?Facebook’s Business Manager makes it easy to give people access to your Facebook presence without sharing your password.In this article, you’ll discover how to add your Facebook accounts to Business Manager.Discover how to use Facebook Business…
What is SEO?In essence, search engine optimization (or “SEO” for short) is the practice of structuring online content to be found organically by people who use specific search terms to find what they are looking for. The organic part is a reference to the idea that this content is not being backed by paid advertising…
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OculusGet started with OculusWhy Oculus?Pricing and productsSupportCreate an AdCreate a PageLearnCreate an AdCreate a PageInsightsCreate an AdCreate a PageDevelopersFacebook for DevelopersFacebook AnalyticsMessenger DevelopersCreate an AdCreate a PageCreate a PageMake connections and cultivate loyalty.Your Page is your business presence on Facebook—and just like in a physical store, friendly customer service and positive experiences are critical for…
Local citations “power up” your website, GMB properties and more. For those not familiar or who need a little refresher, location citations are those “mentions” of your businesses’ name, address and phone number.These in combination are often referred to as “NAP” information, and provide geographical consistency, relevance and niche authority signals to Google. All of…