Social Media Marketing – Learn@Forbes
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Overview What You’ll Learn Course Syllabus Career Opportunities
Because saying “I have an Instagram” isn’t enough
Create content that actually makes people double-tap
Make the Kardashians envious of your engaging content
Complete the course faster than you scroll through your Facebook feed
With lessons taught by the best in business, your Social Media Marketing training adds much-needed credentials to your resume. Here’s what you’ll learn:
Benefits and drawbacks of using each current social media platform
Create a content marketing plan
Explain how social media can be used to manage each sphere
Understand the difference between organic and paid reach on social media, as well as the factors that influence reach
Learn the value of social media influencers
Learn how and why companies must monitor social media
Learn an organization’s “spheres of reputation” according to the Harris Poll
Leverage their influence in your marketing plan
Develop a workflow that takes into account time and human capital available for your social media marketing campaign
ABOUT THE INSTRUCTOR
MindEdge
Course Syllabus
Module 1: Social Media Marketing Ba…
What is Social Media Marketing?
Content Marketing
Monitoring
Case Study: Mario’s Restaurant
Social Media Platforms
Reputation Management
Participating in Social Media Conversations
Personal Application
The Impact of Social Media Marketing
Review Game: Crossword Puzzle
Case Study: Danville
Module 2: Driving Growth
Designing a Strategy
Setting UP Supporting Infrastructure
Case Study: Tom the Realtor
Setting Objectives
Reach
Case Study: Compound Post
Calls to Action
Quantifying Time and Human Capital
Social Media Strategy Aggregated
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