Google Ads | Firebase
Key capabilities
How does it work?
When you link your Ads account to a Firebase project, you can create mobile app marketing lists based on Analytics audiences. By default, these audiences include the following:
- Purchasers: Users who have purchased an app or made an in-app purchase.
- All users: Users who have installed your app.
You can create audiences in Firebase using any combination of events and user properties, and then use those audiences to run targeted ad campaigns. For example, you can create an audience of “Android users who live in Canada”, and then run ad campaigns directed at the users included in this audience.
Lists based on Analytics data can only be used by Display Network campaigns.
Implementation path
| Create an Ads account. | Create an Ads account, if you don’t have one already. | |
| Add Google Analytics to your app | You can use Analytics by adding just a few lines of code to an app built using the Firebase SDK. | |
| Link your Ads account with Firebase. | Use a Google account that has administrator permissions in your Ads account, and owner permissions in the Firebase project that you want to link to your Ads account. |
Next steps:
- Create an Ads account
- Add Analytics to your iOS or Android app.
- Link Ads with Firebase
- Track mobile app conversions with Firebase
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Last updated 2020-06-18 UTC.