Overview
With the growing, ever-changing, fast-paced online atmosphere, marketing has significantly changed and will continue to do so. Therefore, the degree encompasses a cutting edge, innovative curriculum and learning environment with the goal to produce dynamic, knowledgeable graduates who are prepared for the future of digital marketing. The Master of Science in Digital Marketing (MSDM) degree from East Tennessee State University focuses on the field of marketing in the digital environment with the emphasis of being current and relevant. Courses cover topics such as (but are not limited to) social media, search marketing, web analytics, online metrics, digital marketing strategy, online consumer behavior, B2B/B2C digital marketing and digital marketing research.
Program
The Digital Marketing, M.S. degree program is offered through the East Tennessee State University’s College of Business and Technology, which has the distinction of being one of fewer than five percent of business colleges worldwide to have received accreditation from the prestigious Association of Advancement for Collegiate Schools of Business International (AACSB).
Information about the curriculum and graduation requirements can be found in the ETSU Graduate Catalog.
Cost
Credits to complete this program: 36 credit hours
| TN Residents | eRate (Out of State, 100% online) | Out of State |
|---|---|---|
| $601 per credit hour | $751 per credit hour | $1442 per credit hour |
|
*Note, tuition discounts are available for border county students. |
Read more about cost, paying for courses, scholarship options and financial aid.
Admission Requirements
In addition to requirements of the School of Graduate Studies, the Master of Science in Digital Marketing will require:
Three letters of recommendation
A minimum undergraduate GPA of 3.0 on a 4.0 scale.
A current resume
A bachelor’s degree in marketing or communication is preferred. Applicants with other degrees will be considered; additional coursework may be required.
The graduate program coordinator and admissions committee (composed of marketing program graduate faculty) will review all applications and accept the most qualified. Students who are admitted and/or enrolled in other graduate programs at ETSU will have the option to enroll in the MSDM courses, with approval of the MSDM graduate program coordinator.
Steps to Apply
Step 1 Create your ETSU Application Account by choosing the “Sign Up” option
Step 2 Sign into the ETSU Application Portal and select “Start a New Application”
Step 3 Choose “Graduate,” select your student type (domestic or international), select “Master’s,” term, then choose Digital Marketing and complete the remainder of the form.
