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When you’re on your new page, a series of options appear at the top, side, and in the content of the page. The main body of your new page contains lots of options, most of which should be done after your site is set up. These options include:
Add an Image
This image will show next to your posts when you update your business page. Choose a logo (or friendly face if you do not have a logo) that will work well on the site. Never leave this blank—it is better to use a temporary image than not to have one at all.
Invite Your Friends
Do this only after you are done customizing your page—you want them to see it at its best. When you invite friends, the goal is to get them to “Like” your page to give it more branding power. When you get 25 people to “Like” your business page, Facebook allows you to have a custom URL address for the business page. Until you have 25 fans, you have to use the default URL that Facebook creates for your page. People who “Like” your page are called “Fans,” and pages can have an unlimited number of fans—personal profile pages can only have 5,000 “Friends.”
If you already have Facebook fans or subscribers, you can also invite them to become fans on your new page. Although you can invite fans anytime, it is recommended that you only invite fans once your page has been completely set up. If you invite them to a page in progress, they may get a bad first impression.
Post Status Updates
When you are ready to post announcements and updates, use this option. Again, it is recommended that you start adding status updates just before announcing your new page. It’s important that you have at least a few updates on your page before you announce it, so visitors have something to read and respond to.
Promote Your Page on Your Website
This step is only recommended after your page has been completely set up. This option will give you different codes you can put on your website to direct people to your website so they can “Like” it. You do not have to use this tool—you can also create your HTML codes, hyperlinks on a website, and if you use WordPress, there are many free plugins available to help you connect your website with Facebook.
Set Up Your Mobile Phone
This option allows you to set up your mobile phone so that you can upload images and updates from your phone. Anytime you want to see these options appear again, click on the “Get Started” link in the sidebar on your page (you must be logged into your account).