Targeting is key to the success of a paid social media campaign, but many are unaware of what sort of targeting criteria is available.Here are five of the most popular targeting options:RetargetingRetargeting is something I’m sure most of you are familiar with from the audience side of things. You look at a product on a…
100+ Awesome Web Development Tools and Resources – KeyCDNThe best and worst thing about being a web developer is that the web is constantly changing. While this is exciting it also means that web developers must always be proactive in learning new techniques or programming languages, adapting to changes, and be willing and eager to…
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Last Updated On: May 18th, 2020About 68% of Americans use Facebook and 73% use YouTube according to the Pew Research Center. Over time, social media has evolved into a great tool for marketing. Just like other forms of marketing, the social media landscape is changing at a quick pace. This makes it important for you…
Search engine optimization (SEO), according to our definition, is:The process of optimizing a website – as well as all the content on that website – so it will appear in prominent positions in the organic results of search engines. SEO requires an understanding of how search engines work, what people search for, and why and how…
ByRosemary CarlsonUpdated November 15, 2019 The return on investment ratio (ROI), also known as the return on assets ratio, is a profitability measure that evaluates the performance or potential return from a business or investment. The ROI formula looks at the benefit received from an investment, or its gain, divided by the investment’s original cost.…
We know that a successful social media strategy requires delivering high-quality and engaging content to users.But can social media actually be used to help you improve the content you’re creating and offer even more value to your audience?Absolutely.It’s so important that content and social media feed off one another and work together in this nature.This…
Local SEO is a specialized kind search engine optimization – it allows you to be found by prospects who are most likely to walk in your front door; people who are searching for you specifically and people who are searching for what you do and sell nearby them.Think about it; there are thousands of potential…
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Do you have multiple business pages and ad accounts on Facebook?Looking for a secure way to share access to them?Facebook’s Business Manager makes it easy to give people access to your Facebook presence without sharing your password.In this article, you’ll discover how to add your Facebook accounts to Business Manager.Discover how to use Facebook Business…