One day you’re ranking at the top of relevant search engine results pages (SERPs).The next?In the blink of an eye your entire website seems to have completely vanished from Google.You try every variation of your domain name in the search box.Nothing.Your website is no longer indexed in Google.What could have caused this major problem? What…
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ByAlison Doyle is the job search expert for The Balance Careers, and one of the industry’s most highly-regarded job search and career experts.Alison DoyleUpdated December 12, 2019 Advertising is a type of marketing communication used to promote or sell something – like goods, services, or ideas. Because there are so many steps to creating an…
Although people tend to think of social media in terms of Facebook, Instagram, and Twitter, the reality of the social media landscape is much more diverse. Other platforms such as YouTube, Pinterest, and, to a lesser extent, LinkedIn and Reddit are still popular but not among every generation.As a whole, younger generations such as Generation…
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What’s the difference between Google AdWords and Google Ads? Essentially, Google Ads is just a rebrand of Google AdWords, but a few things have changed. Why? The goal of Google Ads is to make it easier to advertise on partner pages for every level of business; from small brick and mortar stores, all the way…
Social media.It slowly crept into our lives, little by little. Until it was the focal point of our lives.Today, 7 in 10 Americans use social media, compared with only 5% in 2005.Businesses took notice, and social media has since revolutionized the way we do marketing.The benefits are endless with a well-executed social media strategy.A few…
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