Dates: NEWThis program provides you with an overview of the best approaches and practices in digital marketing measurements and analysis, and offers an understanding of how these tools can be integrated to inform strategic direction.This program is delivered in collaboration with GetSmarter. Please register on the GetSmarter website.Program Details Takeaways Modules Program Experience Participants Faculty…
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Even for smaller companies, it definitely pays to be active in the field of social media and digital marketing in order to enlarge their target group past the already effective marketing (e.g. email). How can you do that successfully? Here are 10 practical social media marketing tips and tricks.More than 50% of SMEs in the…
Learning how to check your site speed doesn’t need to be daunting. This short guide will give you the basics, and point you in the right direction.There’s no single metricThe first thing to understand is that there is no single metric or measurement for ‘speed’. There’s no simple number which you can use to measure…
WordPress is a great content manager which you will be able to create your own blog with. It is really easy to create your blog thanks to WordPress, if you have tried any other content manager you would know they are easy to use but this is even easier.If you like writing in forums or…
Live sport has been coming back to screens over the last two months, and like the U.K.’s Premier League, it has seen a spike in linear TV numbers due to sports-starved audiences. While that lift might be predictable, what sports franchises and publishers did during the coronavirus lockdown likely helped keep fans on their viewing…
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NPS Delivers Bottom-Line ValueThe ROI from your work with Net Promoter Score, or NPS, flows from your focus on customer experience. NPS, the only proven leading indicator of business growth, helps you measure your progress along the way. Download our ebook to learn how an increase in NPS delivers:Higher retention rates Increased upsell opportunities Lower…
Imagine you’re given the option to buy a gift for one of two strangers using only the following information:Person AMale Single Between the ages of 24 – 53 Lives in Massachusetts Makes $75K per year Person BMale Travel enthusiast Manager at a major corporation Early tech adopter Interested in athletics, particularly tennis and golf Who…