What?Political marketing was considered outdated until “The Obama model.”So what?The 2008 and 2012 campaigns left the for-profit and nonprofit sectors to learn from what has been happening in politics. Now what?Marketers should adopt an approach that encompasses Big Data, social media and microtargeting. Source
Increase your web presence with Search Engine OptimizationWebsites are great online brochures and great for company representation. However, many businesses wish to monetize their websites. When that is the case, there are two main methods of using a website for lead generation. There are paid ads via Google Ads and Facebook Ads, and then there…
New York, July 29 : Sundar Pichai, the CEO of Alphabet, says that the future success of tech behemoth Google is not guaranteed in a fast-changing world as it faces competition in all areas where it now operates. “Google operates in highly competitive and dynamic global markets, in which prices are free or falling, and…
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What Is SEO?SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.All major search engines such as Google and Bing have primary search results, where web pages and other content such as videos, images or local listings are shown and ranked…
If you’re like me, you skipped, slept, and talked through every high school math class. Years later, you have to explain things like “we gave you $50,000 to spend on Facebook ads—what’s the return on investment [ROI]?” or “what’s our average growth rate for website traffic this quarter?”Thankfully, the internet has given us a lot…