Become a Partner | Google Cloud
Get the tools, technology, and support to accelerate your business — with Google Cloud at your side.
Register as a new partner portal user arrow_forward
The flexibility of our program offers partners the freedom to innovate and engage with Google Cloud in any way that drives their business and meets the needs of their customers.
We’ve integrated Google’s collaborative culture into our program. The partner experience is an open two-way dialogue that invites partners to team with Google Cloud to create the best solutions for our customers.
Focusing on the end customer is at the core of Google Cloud’s partner business. We work closely with our partners to build solutions that drive profitability in an ever-changing landscape.
Our new, streamlined partner portal provides access to all the information, training, and tools necessary to make partnering with us as simple as possible.
This project never could have been so successful without the extraordinary cooperation and relationship with Pluto7 and Google.
—Adam Spunberg, Global Director, AB InBev Tech Explore
Companies in the Sell Engagement Model (such as value-added resellers and distributors) integrate Google Cloud offerings into their portfolio and sell Google Cloud technologies to their customer base and indirect resellers.
Companies that choose the Service Engagement Model (such as system integrators and managed service providers) provide consulting and integration services, transform and manage customer applications and workloads, or provide Google Cloud authorized training.
Companies that choose the Build Engagement Model (such as independent software vendors and SaaS companies) create solutions that integrate with or run on Google Cloud to complement or enhance our products, such as Google Cloud Platform, G Suite, and Chrome Enterprise.
Initiatives are specialized partner sub-ecosystems within the Partner Advantage program. Initiatives are focused on priority market opportunities or specific partner operating models and provide enhanced benefits on top of the Partner Advantage program. To participate in Initiatives, partners must be enrolled in Partner Advantage and fulfill additional requirements. Participation in initiatives can be through an open application or invitation.
First, identify the best engagement model and complete the application.
Our team will follow up with you to make sure you meet the requirements.
Once approved, you’ll receive access to the partner portal via email. Explore training, tools, and other resources.
This is the strongest signal of proficiency and experience with Google Cloud. These organizations undergo a rigorous technical assessment, employ certified experts, demonstrate repeatable customer success, and have a business plan to invest in their area of Specialization.
This is a strong signal of proficiency and experience with Google Cloud. These organizations have demonstrated technical proficiency and customer success by product, workload, and/or industry, based on a defined set of requirements.
See benefits and requirements for the Sell, Service, and Build Engagement Models.
If you’re interested in joining Partner Advantage, start the application process.
Search our network of partners for help in development, deployment, training, education, and more.