WordPress is an open source Content Management System (CMS), which allows the users to build dynamic websites and blog. WordPress is the most popular blogging system on the web and allows updating, customizing and managing the website from its back-end CMS and components. This tutorial will teach you the basics of WordPress using which you…
Recently my marketing department underwent a reorganization and I was realigned to a new boss. When she asked if I would lead our social media strategy, it gave me pause.Is social media a strategy?Or is it, like web casts and banner ads and emails, really a tactic … one of many multipliers marketers use to…
There’s no doubt about it – website speed matters.As average internet connection speeds increase around the world and mobile use dominates, web users are becoming less and less tolerant of slow load times. 53% of mobile users will abandon a website that takes longer than three seconds to load, and nearly 10% of web users…
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We all know how vital it is to have a presence on social media, both for businesses and for people wishing to be recognized as influencers. But it can be challenging to keep an active social presence without it taking over a sizeable percentage of your time and attention.Customers expect the firms they deal with…
ByFull BioSusan Ward wrote about small businesses for The Balance Small Business for 18 years. She has run an IT consulting firm and designed and presented courses on how to promote small businesses.Susan WardUpdated July 31, 2020 Search engine optimization (SEO) is the art and science of making web pages attractive to search engines. The…
If you’re considering spending any amount of money on ads to reach your target audience, then you’d better spend it in the right place. That is, somewhere with over 246 million unique visitors, 3.5 billion daily interactions, and an estimated 700% return on investment.Somewhere like… Google Ads.Google Ads was launched just two years after what…
A common calculation in the business world is return on investment, or ROI. Finding the ROI of your social media marketing, however, can be difficult. The normal factors may not be as obvious as in other ROI calculations.Your social media campaign does have a quantifiable ROI from the total revenue directly generated by your campaign.…
When you’re conducting an SEO audit, there are a lot of metrics and factors to look at — redirects, broken links, meta issues, image tags, and much more. All of these things are important to fix to keep your website healthy and capable of ranking in the search engines. However, when you’re focusing on local…
If you’ve ever wondered, “what is SEM?” you are not alone. There are a lot of terms in digital marketing that sound the same or have similar definitions. In this post, we aim to clear up the confusion.We’ll do a dive deep into the meaning of search engine marketing (SEM) and the best practices you…