Five ways marketers can leverage personalisation – without violating privacy
In today’s digital-first marketplace, personalising the customer journey matters more than ever. As personalised marketing tools become increasingly intelligent, companies gain unparalleled insight into how their customers behave, which helps these brands better understand and cater to their…
What to expect from the Digital Experience and eCommerce track at #DMWF Virtual
The digital marketplace and eCommerce landscape is ever-changing and there is no denying the Coronavirus global pandemic has had a real effect on this and digital experience, creating more challenges for marketers.
On day two (September 17) the Digital Experience and eCommerce…
How performance branding is reinventing marketing ROI
A growing share of the marketing budget is managed according to the principles of targeted-performance marketing: personalised messages, direct impact measurement at the level of individual users, near-time optimisation, and partial automation. This is especially true for digital marketing…
Disrupting the eCommerce status quo: Covid-19 and digital transformation
There is no doubt there is a sense that the Great Retrenchment is upon us; yet as ever, where there is a crisis, new opportunities arise.
As Ian Altman, business-to-business growth expert and bestselling author of Same Side Selling, reminds us, the underlying product or service…
Know your data – and your limits – before utilising automation to drive campaign ROI
Brands are sitting on millions of pieces of data about customers and their behaviours – and yet many marketers are still failing to effectively apply it to their digital comms.
As a result, it’s leading to an array of lost opportunities. But why is that the case when organisations…
Machine learning for marketers: Getting the strategies and processes right
Webinar Machine learning has the potential to transform marketers’ operations – but organisations need to overcome various hurdles to achieve success.
Writing for this publication at the end of last year, Phil Midwinter, CTO at Third Foundation, said organisations needed to make…
Why security in online forms is key to delivering great customer experiences
The web has made it easier than ever to gather and analyse valuable data from consumers. Whether that data is collected through cookies or online forms, it can transform how you operate by helping you improve the customer experience and develop smarter marketing and sales…
Are AI systems queuing up to replace the copy desk? Don’t be so sure
Watching Nicole He’s robot interview Billie Eilish might convince you that artificial intelligence could never replace human journalists. Yet the robot’s nonsensical questions (such as “Have you ever seen the ending?”) evoked thoughtful and amusing responses from Eilish — a feat that…
Retailers have a long way to go for autonomous supply chains, says new report
The process of automating the retail supply chain is a slow one according to new research – but the desire for change is strong.
The Retail Supply Chain Digital Readiness report, from Blue Yonder and WMG, University of Warwick, found that of more than 100 global retailers surveyed,…
Happy holidays? Why festive planning is earlier than ever this year
Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach the CEOs of the household—an audience that buys and spends more. Reach them first, and you have a shot at being their first choice when it’s time to…