Return on Investment (ROI): Advantages and Disadvantages

ADVERTISEMENTS:Return on Investment (ROI): Advantages and Disadvantages!Advantages of ROI:ROI has the following advantages: 1. Better Measure of Profitability: It relates net income to investments made in a division giving a better measure of divisional profitability. All divisional managers know that their performance will be judged in terms of how they have utilized assets to earn…

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Learn how crucial a clean tag ecosystem is to maintaining a fast and optimized website.Download NowManage CampaignsValidate tracking scripts, ensure pages are optimized before launching your campaign and improve ROIScript and Tracking AuditsTest, troubleshoot and optimize how tags and scripts are implemented on a websiteForensic Tracker AnalysisGather intelligence and analytics about the tags and trackers…

Mean & SD or SEM?

New View of Statistics: Mean & SD or SEM? A New View of Statistics © 2000Will G Hopkins Go to: Next · Previous · Contents · Search · Home Summarizing Data:PRECISION OF MEASUREMENT continued  MEAN ± SD or MEAN ± SEM?The standard deviation (SD) represents variation in the values of a variable, whereas the standard error…

Social Media ROI: 14 Formulas to Measure Social Media Benefits

Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more!My earlier post, “Social Media ROI: How to Define a Strategic Plan“, provided step-by-step instructions for mapping out a high-level social media strategy that aligns…