Think that speeding up your website isn’t important?Think again.A one-second delay in page load time yields:11% fewer page views16% decrease in customer satisfaction7% loss in conversionsA few extra seconds could have a huge impact on your ability to engage visitors and make sales.This means that having a fast site is essential — not just for ranking…
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In a world of seven billion people, figuring out how to reach your target audience can be daunting. You could have an incredible product or provide flawless service, but that won’t matter if you can’t pitch it to the right people.This article is going to show you how to find out who your customers are,…
What Is Search Engine Optimization?Search Engine Optimization (SEO) is the practice of continuously optimizing a website for higher rankings in the organic search results, with a focus on popular search engines like Google.That said: SEO isn’t just about optimizing your website.In fact, SEO can and should involve other disciplines within digital marketing, including: Content marketing…
Chatbots for smart entrepreneurs ready to be awesomeI’m Ready – Let’s Talk!A chatbot is a computer program designed to meet, support and engage with your customers online.Experience the endless possibilities and benefits of chatbots. Here are just some of the ways how a chatbot can help your business grow exponentially.Customers want results and answers, NOW.…
Social media technologies are continuously transforming the ways consumers interact with each other and firms. These changes constitute a fundamental shift in the marketplace–consumers have greater opportunities to voice their opinions and connect with their peers as well as increased influence over marketers and brands. In this course, part of the Digital Product Management MicroMasters…
If you’ve dabbled or read about SEO at any level, you’ve probably heard of citations. If you’ve seen it mentioned before you might wonder what is a local citation? They are a key part of any SEO strategy and have been for many years.Local SEO has become a major digital marketing strategy almost on its…
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Facebook Ads Manager is the perfect Facebook ads tool and interface for individuals and small to medium sized businesses who want to advertise on Facebook, and continue to manage their Facebook Page(s) when using Facebook as themselves. In contrast, Facebook Business Manager was designed with agencies in mind; it allows you to assign different Page…
Do you want to run a website speed test? Most beginners don’t know where to begin and what to look for in their website speed test. There are a ton of online website speed test tools that you can use. However, all of them present results in a way that it becomes incomprehensible for non-tech…