When I was putting together the new agency guide to pricing digital marketing, I made a conscious effort to call it exactly that – a pricing not a costing guide.I grew up in agencies that talked about ‘cost proposals’, ‘costing projects’, ‘cost to client’ and spreadsheets that had cost against each deliverable rather than ‘price’.…
The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. If you’re struggling with how to use social media in your prospect outreach because your audience seems unreachable, keep reading. Here’s a look at a powerful story of…
Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.One of our most popular articles of all time is a post entitled SEO Basics: 8 Essentials…
As a company, you want to be able to be the first website that comes up in Google’s search engine. Ideally, you’re aiming to be on Google’s first page. The first page results contain the pages with the most traffic and which hold the highest readership click rate, which makes it so significant in terms…
Take a look at what we believe are the key social media marketing trends for 2020 that marketers need to be aware of in order to ensure their marketing strategy is up-to-date and as effective as possible.Social media has now become synonymous with digital marketing, going hand-in-hand with most – if not all – digital…
What Is the Yoast SEO Plugin?Yoast SEO is a popular WordPress plugin designed to help webmasters optimize their WordPress websites for search engines.Key FeaturesPost and Page OptimizationThis is the bread and butter of the Yoast plugin.Yoast makes it easy to write title and description tags inside of WordPress pages and posts:You can also see a…
The Difference Between the Most-Used Digital Marketing AcronymsThe world of digital marketing is as complex as it is exciting. Young entrepreneurs get into the digital marketing business as freelancers, writers, and web designers. Small businesses use lean digital marketing strategies to grow their presence online and gain new customers. SMBs become massively successful corporations by…
Spiros TsaltasWe all witness constantly this ‘craze’, mesmorization and obsession with Social Media. Every year, more and more billions of dollars are spent worldwide on amazingly elaborate efforts to establish and maintain a social media presence; and this number of billions of dollars is going to increase every year, especially with live-streamed videos in Social…
Bing is the sleeping giant of the SEO world.By the end of 2018, Bing had 8.36% of thesearch engine market share!And it doesn’t look like it’s stopping any time soon.The platform has been growing and continues to grow all around the world-(I call this moment the “Bing Bang”. It never caught on. But I’m still…