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Gone are the days where social media marketing was merely an experimental marketing tactic.It has become a core part of any business’s marketing strategy, and it needs to support your business goals, and prove its value in comparison to other channels for resources, budget, and executive buy-in.If you’re struggling to measure ROI for social media,…
There’s no denying that Google is top dog when it comes to search engines, but a little engine called Bing isn’t so far behind. This means if Bing SEO isn’t part of your strategy, you’re missing out on some serious search market share. In this article, I’ll break down Bing SEO vs. Google SEO.What You’ll Learn:Why Bing…
Before any project launch, many aspects of said project are analyzed and evaluated: the purpose, the timeline, the tasks, the resources needed, and of course, the budget required. In order to get the budget approval, managers need to convince the financial department that their investment won’t be in vain: they realize an IT ROI calculation…
For many beginners (and, heck, some mid-level and even advanced SEOs), the line between search engine optimization and social media can sometimes blur.Does your social media support or even help your search engine rankings?How does optimizing for search on social media affect your profile’s chance of showing up to new users?And what does it mean…
A website gives you the opportunity to target the entire (online) world. Local SEO, on the contrary, is focused on ranking higher in your local area. Especially now, in the COVID-19 crisis, when people are trying to reach you online instead of offline, it’s worth investing in it. You’ll have to make sure your local audience…
If you are looking to advertise your business online, then Google is the perfect place to start. What’s more, new customers can benefit from a free $100 Google AdWords voucher coupon when you create a new account.Google AdWords voucher coupons are promotional codes that give the user free credit to redeem on Google AdWords. Google…
1 LYFE Marketing Located in Atlanta, GA, LYFE Marketing is an agency that offers social media management, PPC, social media advertising, and SEO services. With less than 50 team members, the agency aims to help companies increase their sales through social media and marketing.Notable ProjectWhen an indoor trampoline park needed a social media campaign to market…
Do you want to learn how to increase your traffic and achieve higher rankings for the keywords that can generate more sales and revenue for your website? Then you should learn everything there is to know about SEO and become an SEO Expert.Having SEO expertise is not the sole privilege of SEO professionals. It’s a…
Moving on from PicasaMoving on from PicasaWe’ve decided to retire Picasa in order to focus on a single photo service in Google Photos – a new, smarter photo app that works seamlessly across mobile and the web.Where can I find my photos?If you have photos or videos in a Picasa Web Album, the easiest way…