Search engine marketing (SEM) is the practice of marketing through search engines such as Google, Yahoo, or Bing. Search engine marketing can be split into three categories: Search Engine Optimization (SEO), pay-per-click advertising, and pay-for-inclusion.SEM is important for businesses with a website, as a way to get traffic to a website, and therefore increase customers.…
By Paula Reid, Kathryn Watson, Melissa Quinn May 29, 2020 / 10:44 AM / CBS News Executive order targets tech companies Washington — President Trump on Thursday signed an executive order taking aim at the legal shield that protects social media companies from liability for content posted by users on their platforms, ramping up his…
SEO (Search Engine Optimization) aims to draw the greatest amount of traffic possible to a website by bringing it to the top of a search engine’s results. SEO is used by businesses and individuals to maximize the visibility of their websites and content in order to boost traffic and therefore business. Companies often hire SEO specialists…
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The real estate market is officially online. What used to be an industry that depended on cold calling and traditional marketing, is now an industry that relies heavily on social media marketing.If you’re a realtor, you understand how big of an impact social media has on building trust in your client base. Social media is…
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Updated 6/22/2020 to reflect new information from GoogleIf you own or are in charge of digital marketing for a local business, you’ve probably heard of (or at least seen) Google’s Local Services Ads (LSA) by now. If you haven’t, now is the time to learn more about these effective ads that appear at the very…
JavaScript is the programming language of the World Wide Web.As a professional web software developer, you will not only need to know how to program in this simple yet powerful language, but you will need to understand the fundamentals of how data is exchanged on the World Wide Web (WWW) and what tools and frameworks…
Help people find what they need on your websiteAdd a customizable search box to your web pages and show fast, relevant results powered by Google Search. Get started Why choose Programmable Search EngineHigh-quality search resultsBecause it’s powered by Google’s core search technology that’s constantly improving, you always get fast, relevant results.Customizable functionalityYou program your search engine, so you decide…