1. Advanced Targeting: The exact audience that your business is targeting is on social media. You can find them based on what they are talking about and the data that is associated with their profiles. This is a huge advantage for brands with a niche or local market. Use social media as a way to…
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“When I called VIB, I was spending $30 per click and not getting any calls. They reduced my cost-per-click by 80% and I am getting more clicks and my phone is ringing. I’ve gotten so many new customers that I’ve had to hire several new technicians to help handle all the business.”– Dave Parker, HVAC Technician, Philadelphia“My…
No caption available… No caption available… No caption available… No caption available… AdvertisementTargeting Young Adults: The Effectiveness ofSocial Media Use for Local BusinessesAmy L. Bitner, abitner94@gmail.comPia A. Albinsson, albinssonpa@appstate.edu*IntroductionSocial media has been constantly evolving and growing in popularity since itsdevelopment. Approximately 65% of adults are using some form of social media (PewResearch Center, 2015). Social media is also growing…
High visibility firm needs dependable solution for their online academyThe NeedYoast has a reputation for being at the forefront of the search engine optimization (SEO) industry, and they needed an LMS that they could depend on for the same when offering their SEO related courses to thousands of people from all over the world.In order to…
Today, Google is looking to give small businesses in Toronto and Vancouver a new way to reach local customers with its money-back, ‘Google Guaranteed’ ads platform.Local Services is a new type of Google ad, that gives small, local services companies the ‘Google Guarantee.’ Being guaranteed means that Google verifies the business and if customers are not satisfied with the…
Previous PageNext Page In simple terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing is often referred to as online marketing, internet marketing or web marketing.Digital marketing has been around for quite some time but it hasn’t been very well defined. We tend to…
Join 14,500+ others=”email-join”> THE STUDY WEB DEVELOPMENT STORYI’m Kyle Prinsloo, I started SWD in December 2015 to help others become web developers.My focus was to generate a side-income while I was working a full-time job and this website started off as a resource for others interested in learning web development.I soon found out that there…
If you wanted to create a marketing agency 25+ years ago, the barrier to entry was colossal. With a primitive digital landscape, the overhead to create such an operation was daunting, and nearly impossible without initial investment. On top of the startup costs, you were limited to physical and traditional media and the headaches associated…
HBR Staff/Jorg Greuel/Getty Images Leer en españolSocial platforms are still reporting robust growth — yes, even Facebook — despite a growing chorus of opposition. Social conversation continues to shape everything from culture to the media cycle to our most intimate relationships. And we now spend more time than ever on our phones, with endless scrolling…