Welcome to Area 120,
Google’s in-house
incubator.
Welcome to
Area 120, Google’s
in-house incubator.
Many of Google’s best ideas begin as experiments or passion projects. At Area 120, we work on 20% projects 100% of the time.
Portfolio
We drive curiosity to creation.
Area 120 teams work on new products, experiences, and services every day:
People
We build teams that build real stuff.
Good ideas can come from anywhere. At Area 120, we empower Googlers from all across the company to be entrepreneurial and creative in an environment that only Google can provide.
Highlights
We succeed when our teams succeed.
Take a deeper look at some Area 120 projects, entrepreneurs, and alumni:
Latest
Check out recent news from Area 120 teams:
Shoploop: an entertaining new way to shop online
Want to share your passion with the world? Get Keen
AdLingo Ads Builder turns an ad into a conversation
Stay connected.
Keep up with Area 120 news, projects, announcements, and more. Plus, see how you can try out our apps and products.
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