Photo:GettyAs communities around the world cope with the extraordinary impact of COVID-19, we are faced with one of the most challenging times in nearly a generation. My heart goes out to all those stricken by this deadly virus and to all who have lost beloved family and friends. Every day I read inspirational stories about…
SEO, or Search Engine Optimization, is the practice of including content on your site that has the potential to improve your site’s visibility to search engines and their users – in other words, it can help your site show up more often in relevant searches. There are a number of things to look for when…
Google is starting to offer Google Guaranteed certification for a monthly fee, outside of Local Services Ads. It’s positioned as an “upgraded profile” that will include a badge appearing on the profile and which may also appear in the Local Pack. We’ve asked Google a number of questions about the new program and will update…
Would you like to improve your social media marketing?Are you up to date with the best social media tips and tools?We asked 20 social media experts to share how they’re getting results with social media marketing today.Here’s what they had to say.Get 20 social media tips from the pros.#1: Mine Twitter to Grow Your AudienceMark…
Answered by: Question: When would it be necessary to include a speed bump on a bank web site when moving from the bank web page to other pages such as mortgage or investment affiliates?Answer: In April, 2003 there was an interagency guidance statement issued on managing risks associated with weblinking. A copy of this statement is available here.In…
Return on Marketing Investment (ROI) = (Sales Growth – Marketing Cost) x 100 / Marketing InvestmentReturn on Marketing Investment DefinitionThe Return on Marketing Investment KPI measures how much revenue a marketing campaign is generating compared to the cost of running that campaign. Effective marketers are driven to connect their time, energy and advertising spend with…
Sometimes, I feel like we’re all at the whim of the latest social media trends. Whether you’re a marketer using social to distribute your content and engage with audiences or a consumer trying to catch up with friends, family, and current events, social media is part of the conversation.Love it or hate it, social media is integral to…
Whenever the topic of SEO comes up, it’s safe to assume we’re talking about Google.“Googling” has essentially become a synonym for web searching—not “yahooing,” “baiduing,” or “binging.”Bing may be less popular than Google, but Bing SEO shouldn’t be ignored.What We’ll Cover:Contrary to popular belief, Google is not the only medium worth investing into.In many larger…
You’re an entrepreneur and have put time, money, and effort into your business. You want a good return on investment for all your work. Who wouldn’t? But knowing your ROI isn’t as straightforward as you might think.The reason isn’t some inherent difficulty with the basic ROI formula. It’s a straightforward calculation. But even when you’re…
BusinessMarketingSocial Media MarketingEditing Your Facebook Business PageYou can edit your Facebook business Page in many ways. Here, you see where you can add applications (apps), change the information people see about your Page, change your Profile image, and do many other things.Click the Edit Page button at the top of your Admin panel.You can click…