Video is locked.
- Overview
- Transcripts
- View Offline
-
Course details
Social media never stands still and neither can a social media strategy. In this course, veteran marketer and Silicon Valley top voice Anke Audernaut demonstrates the most up-to-date approach businesses are using to find new customers and grow their brands. Learn how to plan a social media presence, properly participate on social media channels, and create a robust content plan. Additionally, Anke walks through how to build a following and manage customer interactions, and explores when and how to advertise.
This course was created by Madecraft. We are pleased to host this content in our library.
Instructors
-
Anke Audenaert
After close to eight years as vice president of market research and vice president of traffic optimization at Yahoo!, she co-founded JumpTime, focused on building software for publishers to help them optimize their traffic flow to maximize revenue.JumpTime was acquired by OpenX, one of the world’s leading providers of digital and mobile advertising technology. As vice president of revenue optimization, she helped design yield optimization strategies for OpenX clients.
She founded and led the business school at Udacity. She is also an adjunct professor of marketing at the UCLA Anderson School of Management, where she teaches digital marketing and analytics for MBA students and executives.
-
Madecraft
Madecraft is a full-service learning content company based in Santa Barbara, California.The company’s award-winning production pipeline is creating the next generation of learning content that teaches and delivers real-world skills.Madecraft assembles industry-best talent and trusted partners with a vision: give clients top-tier learning content in the voice of their brand. The Madecraft team is committed to raising the stakes and elevating the craft with efficient and scalable content aligned to client specifications and built to engage and empower people.If you or your company are looking for a team to build online courses, visit Madecraft at onlymadecraft.com.
Skills covered in this course
Viewers of this course
Related courses
-
Using social media to grow your business
“
– One of the most powerful aspects of social media advertising is that you get to choose the audience who sees your ad. Sophisticated targeting mechanisms let you put your ad in front of the people that are most likely to be interested in it. Understanding how this works and how you can apply these targeting techniques is key to social media marketing success. After watching this video, you’ll know how to find people that would love to hear from you. To get started, it’s a good idea to reflect on your target audience. The better you can describe who the audience is you want to get your message in front of, the easier it will be to match that audience with the targeting capabilities you’ll find in the social media platforms. I like to describe my target audience using a target persona, a description of a fictitious person that represents my target audience well. Here’s the template I use. First, I articulate the…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.
Watch this course anytime, anywhere. Get started with a free trial today.
Contents
- Introduction Introduction
- 1. Prepare for Social Media for Business 1. Prepare for Social Media for Business
- 2. Planning Your Social Media Presence 2. Planning Your Social Media Presence
- 3. Participating as a Business in Social Media 3. Participating as a Business in Social Media
- 4. Creating a Content Plan 4. Creating a Content Plan
- 5. Creating Effective Social Media Content 5. Creating Effective Social Media Content
- 6. Growing Organically in Social Media 6. Growing Organically in Social Media
- 7. Growing through Social Media Advertising 7. Growing through Social Media Advertising
- 8. Measuring Social Media Marketing Success 8. Measuring Social Media Marketing Success
- Conclusion Conclusion