Search engine marketing is an advertising methodology that is used by search engines like Google, Bing , and other platforms to showcase the products.
Search Engine Marketing includes different marketing models that include PPC, VCPM, CPA, CPM, and others. Further it require keywords and parameters to showcase the ad to the right viewers online.
Paid search engine marketing is a model in which we pay to get our ads showcased on the search engine.
Well, the cost of advertising on the search engine is totally based on different factors. But the main one is the advertising model that you choose. Like the PPC model is based on clicks on ads. Whereas the VCPM model is based on the impressions.
It’s an advertising model that is based on Cost Per Click. That means you will only be charged when some when clicks on your ad.
Lead generation via search engine marketing depends on number of factors. But with proper planning and research of parameters and keywords, this could be achieved. Further regular optimization of the campaign also helps to generate leads.
The best tools for search engine marketing are GTM, Google analytics, and Google ads console. Further to optimize and study competitors one can use more advanced tools like SEMrush and Ahref to find the trends of keywords.