What is Digital Marketing?
One of the most fascinating and versatile fields, Digital Marketing is a booming industry not only in India but across the globe. With almost all businesses going online in their marketing activities, the demand for digital marketers is increasing at a rapid rate and is opening doors for plenty of job seekers.
According to surveys conducted by several forums, the employment sector has seen a major share of jobs generated by the Digital Marketing Industry, in recent years. As per various media reports, the year 2016 saw over 1.5 lakh job opportunities in the Digital Marketing domain. 2017 threw a major surprise by marking around 8 lakh job opportunities in the field. In India, this number is expected to grow rapidly with the advent of Digitalisation in the country.
The career scope in the industry is attracting the masses, and this is one of the reasons various professionals are learning the course to enter the industry. The current market status of Digital Marketing shows that it is at its peak, and is going to stay so for obvious reasons. According to Payscale.com, the average salary package of a digital marketing manager is Rs 5 lakh to Rs 6 lakh annually, as of 2019. Professionals with experience earn in the range of Rs. 15- 25 Lakh.
Digital Marketing Eligibility Criteria and Entrance Exams
UG: For pursuing UG coursein Digital Marketing the candidate must have cleared 10+2 or equivalent from a recognised board or university
PG: For pursuing PG course in Digital Marketing the candidate must be a graduate (cleared 10+2+3) in any discipline or equivalent from a recognized university
Top Entrance Exams for Digital Marketing
No separate entrance exams are conducted for admission to Digital Marketing as it is taught under MBA and BBA. Some of the important entrance exams one can appear for admission to Digital Marketing/ BBA or MBA in Marketing are:
Digital Marketing Courses
Digital Marketing degree courses are offered at both UG and PG levels under management stream. At UG level, you can opt for BBA/BMS with Digital Marketing as the specialization and at PG level, you can opt for MBA in Digital Marketing. You can also choose from various online certification courses of short duration offered by private entities like UpGrad, DigitalVidya, Uedmy, etc. if you are a working professional and wish to make a foray into Digital Marketing field.
Digital Marketing Syllabus
Before opting for Digital Marketing course, candidates must get an idea of what they would study once they get enrolled in course. Read further to know the syllabus of a Digital Marketing course:
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Digital Marketing Fundamentals |
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Marketing v/s Sales |
Marketing Mix and 4 Ps |
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What is Digital Marketing |
Inbound vs Outbound Marketing |
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Content Marketing |
Understanding Traffic |
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Understanding Leads |
Strategic Flow for Marketing Activities |
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Website Planning and Structure |
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Core Objective of Website and Flow |
One Page Website |
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Strategic Design of Home Page |
Strategic Design of Products & Services Page |
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Strategic Design of Pricing Page |
Portfolio, Gallery and Contact Us Page |
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Call to Action (Real Engagement Happens) |
Designing Other Pages |
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SEO Overview |
Google Analytics Tracking Code |
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Website Auditing |
Designing WordPress Website |
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Facebook Marketing Fundamentals |
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Profiles and Pages |
Business Categories |
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Creating Facebook Pages |
Page Info and Settings |
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Facebook Page Custom URL |
Invite Page Likes |
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Featured Video |
Pin Post and Highlights |
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Scheduling Posts |
Facebook Events |
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Reply and Message |
Facebook Insights Reports |
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Competitor’s Facebook Page |
Ban User on Facebook Page |
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Connect with Twitter |
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Facebook Ad Campaigns |
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Organic v/s Paid |
Defining Ad Objective |
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Performance Matrix |
Ad Components |
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Designing Creative Image |
Facebook Ad Structure |
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Setting Up Facebook Ad Account |
Create Ad – Targeting |
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Create Ad – Budgeting |
Create Ad – Creative |
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Content and CTA |
Boosting Page Posts |
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Page Promotion |
Video Promotion |
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Similar Ads and Audiences |
Tracking Pixels Code |
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Remarketing – Website Visitors |
Custom Audiences – Look Alike |
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Custom Audience – Saved Group |
Managing and Editing Ads |
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Ad Reports and Ad Insights |
Billing and Account |
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Facebook Advance Strategies |
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Facebook Business Manager |
People, Pages and Roles |
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Ad Accounts Configurations |
Ad Agencies and Assigning |
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Shared Login for FB Business A/c |
Power Editor |
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Email Targeting on Facebook |
Facebook Offers |
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CTA on Page |
Posts for Location |
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Google Adwords |
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Understanding Adwords |
Google Ad Types |
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Creating Ad Campaigns |
Pricing Models |
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Creating Text Ads |
Creating Ad Groups |
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PPC Cost Formula |
Bidding Strategy for CPC |
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Ad Page Rank |
Keywords Control |
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Adwords User Interface |
Keyword Planning |
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PPC, CPM, CPA |
Bidding Strategy on Location/Schedule/Devices |
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Conversion Tracking Code |
Designing Image Ads |
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Creating Animated Ads |
Youtube Video Promotion |
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Remarketing Strategies |
Remarketing Rules |
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Remarketing Tracking Code |
Linking Google Analytics |
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Designing Remarketing Images |
Shared Budget |
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GWD Software |
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YouTube Marketing |
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Video Flow |
Branding Watermark |
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Google Pages for YouTube Channel |
Verify Channel |
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Webmaster Tool |
Associated Website Linking |
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Custom Channel URL |
Channel ART/Links/Keywords |
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Featured Contents on Channel |
Channel Main Trailer |
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Uploading Videos |
Uploading Defaults |
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Channel Navigation |
CTA – Annotation |
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CTA – Extro |
CTA – Cards for Mobile |
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Redirect Traffic to Website |
Post Upload Enhancements |
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Live Broadcasting |
Managing Playlists |
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Managing Comments |
Managing Messages |
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Monetization with Adsense |
Paid Youtube Channel |
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Channel Analytics |
Real Time Analytics |
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Google Plus for Business |
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G+ Pages Ranks Higher |
Google Plus Profile |
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Google Local Business |
Google + Company Page |
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Adding Contact Links |
Utilizing +1 Button |
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Managing Circles |
Posting Contents |
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Google Hangouts |
Social Relevance to G+ in Adwords |
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Sharing G+ Buttons on Website |
HashTags and Mentions |
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Review and Testimonials |
G+ Mobile App |
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Integration with Website |
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LinkedIn, Twitter and Pinterest |
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Creating LinkedIn Account |
Updating Contact Information and Links |
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Designing Profile and Summary |
Managing Connections |
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Advance Searching |
Endorsements – Publishing and Receiving |
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Creating LinkedIn Company Page |
Updating Products and Services |
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Creating Showcase Pages |
Engaging with Updates |
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Running Paid Campaigns |
Recruitment through LinkedIn |
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LinkedIn Groups |
LinkedIn Mobile App |
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Marketing on Twitter & Pinterest |
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Google Analytics and WebMaster Tool |
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Web Analytics |
Integrating with Website |
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Measurement Metric |
Accounts and Profiles |
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Analytics Reporting |
Sorting, Filter and Time Chart |
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Audience Segmentation |
Traffic and Behaviour Reports |
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ReMarketing Audiences |
Goals and Conversion Reports |
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Developing Intelligence Report |
Google Webmaster Tool |
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Setting up Tool for SEO |
Adding and Managing Assets |
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Integrating WebMaster Tool |
Site Map and Site Links |
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Search Traffic and Links |
Google Indexing |
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Managing Crawl Errors |
Managing Security Issues |
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Search Engine Optimization |
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Understanding SEO |
SEO Keyword Planning |
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Meta Tags and Meta Description |
Website Content Optimization |
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Back Link Strategies |
Internal and External Links |
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Optimizing Site Structure |
Keywords in Blog and Articles |
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On Page SEO |
Off Page SEO |
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Local SEO |
Mobile SEO |
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eCommerce SEO |
Optimizing with Google Algorithms |
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Using WebMaster Tool |
Measuring SEO Effectiveness |
Digital Marketing Jobs and Top Companies
In recent years, Digital Marketing has gained immense popularity and today it is one of the most sought after career options. As every business is moving to the digital platform, it is expected that more jobs will be created in the Digital Marketing and the demand for trained professional will grow manifold. According to payscale.com, currently the starting salary of a Digital Marketing Manager is Rs 4 lakh and upwards in India.
Some of the top Digital Marketing jobs and their profiles are given below:
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Market Research Analyst: The job ofa market research analyst is to study the conditions of the market & observes the possibility of sale of a service or product. These analysts gather data on consumer demographics, preferences, needs & buying habits and help companies understand about the sale of its products & services. The starting salary of Market Research Analyst is Rs 3.5 lakh and upwards.
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Content Marketer/Manager: A content marketer’s job is to create original and engaging content and promote the same on digital platforms in an organic way. The content marketer is also responsible for ensuring that the online content is search engine optimized. The starting salary of Content Marketer/Manager is Rs 6.75 lakh and upwards.
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Digital Marketing Consultant: The responsibilities of a digital marketing consultant includes overseeing SEO projects, web designing, social media promotion, and overseeing advertising campaigns. The starting salary of Digital Marketing Consultant is Rs 5 lakh and upwards.
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Conversion Rate Optimizer: A conversion rate optimizer manages the key conversion points in marketing, manages and optimizes landing pages increases conversion rates, and optimizes lead-to-customer conversion rate.
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SEO Manager/Professional: An SEO Manger is responsible for developing and implementing adequate search engine optimization (SEO) strategies and activities like pay-per-click (PPC) marketing, and social media. The starting salary of SEO Manager/Professional is Rs 4 lakh and upwards
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Social Media Manager: A social media manager is expected to manage social media campaigns, increase the brand’s presence on social networking sites, build a network of social media influencers, post and comment on relevant blogs, engage in online conversations and attend to customer feedbacks and queries. The starting salary of Social Media Manager is Rs 4 lakh and upwards
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PPC Search Manager: A person who is passionate about internet marketing and has the ability to think creatively can become a PPC Search Manager. It is imperative for a PPC manager to adapt to new business types quickly and apply the knowledge to marketing initiatives that can eventually help in achieving client goals. The starting salary of PPC Search Manager is Rs 5 lakh and upwards
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SEO Executive: A SEO executive conducts on-site and off-site analysis of the SEO competitors of its clients. On-site and off-site SEO strategies are created alongside a detailed keyword research. Also, optimum use of Search Engine Marketing (SEM) is done and attention is paid to any significant change in Google algorithm. The starting salary of SEO Executive is Rs 4 lakh and upwards
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Email Marketer: The main responsibilities of an email marketer includes identifying the target audience and growing the email list. An email marketer’s responsibility also includes designing and implementing direct email marketing campaigns, proof-reading emails, ensuring mobile-friendly email templates, writing newsletters, upgrading email templates using graphics, personalization and advanced features. Ensuring prompt and accurate communication with clients is also a part of an email marketer’s job. The starting salary of Email Marketer is Rs 4 lakh and upwards.
*The salary data has been obtained from Payscale.com
Digital Marketing jobs: Top Companies
Today, all the companies from across business spectrum are hiring digital marketing professionals who could help the company increase its digital presence. Listed below are some of the companies that hire such professionals in various capacities:
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iProspect India |
WATConsult |
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Webchutney |
Mirum India |
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Quasar Media |
Pinstorm |
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iStrat |
BCWebwise |
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Resultrix |
Ogilvy Public Relations Worldwide |
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SapientRazorfish |
GroupM India (MEC, Mindshare, Mediacom, Maxus) |
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Reprise Media India |
Interactive Avenues |
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To The New Digital |
Foxy Moron |
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Langoor |
AdGlobal360 |
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Xebec Digital |
Social Panga |
Popular Digital Marketing Colleges in India
Following are the most popular Digital Marketing Colleges in India. Learn more about these Digital Marketing colleges (Courses, Reviews, Answers & more) by downloading the Brochure.
Top Rated Courses
Following are the top-rated Digital Marketing courses, based on alumni reviews. Explore these reviews to choose the best course in Digital Marketing.
Courses
Popular Digital Marketing UG Courses in India
Following are the most popular Digital Marketing UG Courses . You can explore the top Colleges offering these UG Courses by clicking the links below.
UG Courses
Popular Digital Marketing PG Courses in India
Following are the most popular Digital Marketing PG Courses . You can explore the top Colleges offering these PG Courses by clicking the links below.
PG Courses
News & Updates
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